The market for automotive potentiometers is experiencing new growth, and the trend of intelligence is driving global demand

With the acceleration of the global automotive electronicization and intelligence process, on-board potentiometers, as key electronic components, are experiencing a new round of market demand growth. According to industry analysis reports, the global market size of automotive potentiometers is expected to exceed 2 billion US dollars in 2024, with a compound annual growth rate of 15%. Among them, the popularization of new energy vehicles and intelligent cockpit systems has become the main driving force.

Vehicle-mounted potentiometers: The "Invisible Heroes" of Automotive Electronics

Potentiometers are widely used in automobiles in scenarios such as volume adjustment, lighting control, seat position memory, and accelerator pedal sensors. Its high precision, durability and cost-effectiveness make it an important transitional solution between traditional knobs and new touch technologies.

In recent years, with the increasing demands of consumers for the human-machine interaction experience in vehicles, high-precision digital potentiometers and modular integrated design have become new trends in the industry. For instance, some high-end models have begun to adopt potentiometers with haptic feedback, which balance the traditional operation feel with intelligent functions.

Opportunities and challenges coexist in the foreign trade market

Demand hotspot areas:

The European and American markets: There is a strong demand for potentiometers with high reliability and long service life, with particular attention paid to products that meet automotive-grade certifications (such as EC-Q200).

In Southeast Asia and South America, the growth of mid-to-low-end models has driven the purchase of cost-effective potentiometers, and the demand for localized supply chains is significant.

Pressure of technological upgrade

With the advancement of policies such as the EU's "2035 Ban on the Sale of Fuel Vehicles", new energy vehicles have put forward higher requirements for the high-temperature resistance and anti-electromagnetic interference performance of potentiometers. Manufacturers need to accelerate product iteration.

Chinese enterprises seize the initiative

As the core of the global automotive electronics supply chain, China has witnessed the emergence of a number of potentiometer suppliers with international competitiveness. For example, the waterproof rotary potentiometer launched by [a certain company name] has passed the ISO/TS 16949 certification and successfully entered the supply chain of German automotive enterprises; The Hall effect non-contact potentiometer developed by [another company name] has become an alternative to Tesla's secondary suppliers due to its wear-free advantage.

Purchasing suggestions

When making a selection, foreign trade buyers can pay close attention to:

Certification standards: such as RoHS, REACH and automotive-grade reliability test reports.

Customized services: Support for interface protocols (such as CAN bus) or special environment (such as -40℃ to 125℃) adaptation capabilities.